In collaboration with Surnames and the network of theatres Escenarios de Sevilla, we helped develop the pilot experience of the educational project La toma del teatro (Storming the Theatre) through a theatre festival organized by teenagers in Seville: Freshtival. Taking place at various stage locations throughout Seville, the project lent visibility to these venues and their network of productivity, promoted the relationship between the city’s teenagers and the stage, and served to renew the concept of educational activity that revolves around the dramatic arts.
Our challenge was twofold: the first component consisted of mobilising and raising awareness throughout society regarding the importance of supporting the vocation of arts and culture. The second was to generate an innovative experience which would stimulate learning in the areas of arts and culture, marketing, communication, and entrepreneurship.
Photos by Julia Córdoba